Privacy Policy

Last Updated: March 26, 2026  |  kingswayfurniture.com

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Your Privacy Matters At Kingsway Furniture & Appliance, we are committed to protecting your privacy. This Privacy Policy explains what information we collect, how we use it, and your rights and choices. Please read it carefully.

Table of Contents

1. Information We Collect
2. How We Use Your Information
3. SMS & Text Messaging
4. Cookies & Tracking
5. Meta Pixel & Advertising
6. CRM & Marketing Platforms
7. Information Sharing
8. Data Retention
9. Your Rights & Choices
10. Children’s Privacy
11. Data Security
12. Changes to This Policy
13. Contact Us

Section 01

Information We Collect

We collect information in the following ways when you interact with our Site, store, promotions, or communications:

Information You Provide Directly

• Contact information: name, email address, phone number, mailing address
• Purchase information: items purchased, delivery address, transaction records
• Financing inquiries: information provided in connection with credit applications (processed by third-party lenders)
• Promotion entries: information submitted through giveaway or contest entry forms
• Communications: messages, inquiries, reviews, or feedback you send us

Information Collected Automatically

• Device information: IP address, browser type and version, operating system, device identifiers
• Usage data: pages visited, time spent on pages, links clicked, referring URLs
• Cookie data: see Section 4 for full details
• Meta Pixel data: see Section 5 for full details

Information From Third Parties

• Social media platforms (e.g., if you interact with our Facebook or Instagram pages)
• Advertising partners and data enrichment providers
• Public records or directories

Section 02

How We Use Your Information

Purpose	Data Used
Respond to inquiries and customer service requests	Name, email, phone, message content
Process sales, deliveries, and returns	Contact info, purchase details
Send promotional offers, sale announcements (with consent)	Email, phone/SMS (if opted in)
Administer giveaways and promotions	Entry form data
Improve our Site and marketing	Usage data, cookie/pixel data
Show targeted ads on Meta platforms	Meta Pixel data, custom audiences (hashed)
Comply with legal obligations	As required by applicable law

We rely on your consent, our legitimate business interests, or legal obligations as the basis for processing your information, depending on the context.

Section 03

SMS & Text Message Communications

SMS Opt-In Notice

We only send text messages to individuals who have provided their mobile number and given express written consent to receive SMS communications from Kingsway Furniture & Appliance.

Opt-Out: Reply STOP to any text to unsubscribe immediately. You will receive one confirmation message, then no further texts.

Help: Reply HELP or call 573-471-4101.

Message & data rates may apply. Message frequency varies based on your preferences and interactions.

Your mobile number and SMS consent records are stored securely within our CRM platform. We do not sell or rent your mobile number to third parties for their own marketing purposes. We may share SMS records with our CRM software provider as a service provider acting on our behalf.

SMS consent is separate from and does not affect your ability to make purchases from or interact with Kingsway Furniture & Appliance. Consent is never required as a condition of purchase.

Section 04

Cookies & Tracking Technologies

Our Site uses cookies and similar tracking technologies (web beacons, pixels, local storage) to enhance your experience and analyze Site performance.

Types of Cookies We Use

• Essential cookies: Required for the Site to function properly (e.g., session management)
• Analytics cookies: Collect anonymized data about how visitors use our Site (e.g., Google Analytics)
• Advertising cookies: Used to deliver relevant advertisements and measure ad campaign performance (e.g., Meta Pixel, Google Ads)
• Functional cookies: Remember your preferences for a better experience

Managing Cookies

You can control and manage cookies through your browser settings. Note that disabling certain cookies may affect Site functionality. Most browsers allow you to:

• See which cookies are stored and delete them individually
• Block third-party cookies
• Block all cookies from specific websites
• Block all cookies from all websites

For instructions, visit your browser’s help documentation. You may also opt out of interest-based advertising through the Digital Advertising Alliance.

Section 05

Meta Pixel & Facebook Advertising

Our Site uses the Meta Pixel (Facebook Pixel), a tracking code provided by Meta Platforms, Inc., 1 Meta Way, Menlo Park, CA 94025.

What the Meta Pixel Collects

When you visit our Site, the Meta Pixel may collect and send the following data to Meta:

• Your IP address (may be anonymized)
• Browser type, operating system, and device information
• Pages you visit on our Site and actions you take (e.g., viewing a product, completing a contact form)
• Your Facebook cookie (if you are logged into Facebook) — used to match your visit with your Facebook profile

How We Use Meta Pixel Data

• Conversion tracking: Understanding which ads lead to in-store visits or form submissions
• Retargeting: Showing Kingsway ads to people who have visited our website
• Lookalike audiences: Finding new potential customers similar to our existing visitors
• Ad optimization: Improving the delivery of our Facebook and Instagram ads

Custom Audiences

We may upload customer contact information (email addresses, phone numbers) to Meta’s Custom Audiences feature. Before upload, this data is hashed (cryptographically encrypted) and is never shared with Meta in plain text. Meta uses it only to match against its own user database to enable ad targeting.

Your Choices Regarding Meta Advertising

• Manage ad preferences: facebook.com/adpreferences
• Opt out of interest-based ads: aboutads.info
• Review Meta’s data policy: facebook.com/privacy/policy
• Device-level ad tracking: iOS Settings → Privacy → Tracking; Android Settings → Google → Ads

Kingsway Furniture & Appliance is an independent advertiser and is not affiliated with or endorsed by Meta Platforms, Inc.

Section 06

CRM & Marketing Automation Platforms

We use third-party software platforms to manage customer relationships, send communications, and automate marketing workflows. These may include GoHighLevel (HighLevel) and similar platforms.

Information you submit through our website forms, chat widgets, or landing pages may be captured and stored in these platforms. These platforms act as our data processors — they process your information only on our behalf and in accordance with our instructions and applicable data protection requirements.

Our use of these platforms may involve:

• Storing contact information (name, email, phone) in a CRM database
• Sending automated email or SMS follow-up communications (with your consent)
• Logging your interactions with our communications (e.g., email opens, link clicks)
• Assigning leads to sales team members for follow-up

By submitting a form on our Site, you acknowledge that your information will be processed through our CRM platform in accordance with this Privacy Policy.

Section 07

Information Sharing & Disclosure

We do not sell your personal information. We may share your information in the following limited circumstances:

• Service providers: Third parties that perform services on our behalf (CRM software, email platforms, delivery services, payment processors) under data processing agreements
• Financing partners: If you apply for financing, relevant information is shared with the applicable lender
• Meta Platforms: Hashed customer data for Custom Audiences and Pixel-based advertising (see Section 5)
• Legal compliance: When required by law, court order, or governmental authority, or to protect our rights, property, or safety
• Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction

Section 08

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required by law. Generally:

• Customer purchase records are retained for at least 7 years for tax and legal compliance purposes
• Marketing contact records are retained until you opt out of all communications
• SMS opt-in/opt-out records are retained for a minimum of 5 years to demonstrate TCPA compliance
• Promotion entry records are retained for a minimum of 1 year after the promotion closes

Section 09

Your Rights & Choices

Depending on your location and applicable law, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information, subject to legal obligations
• Opt-out of marketing: Unsubscribe from emails at any time via the unsubscribe link; opt out of SMS by replying STOP
• Opt-out of targeted advertising: See Section 5 for Meta advertising options

To exercise any of these rights, contact us using the information in Section 13. We will respond to verifiable requests within a reasonable timeframe.

Section 10

Children’s Privacy

Our Site and services are directed to adults and are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected information from a child under 13, we will delete it promptly. If you believe we have collected information from a child, please contact us immediately.

Section 11

Data Security

We implement commercially reasonable technical and organizational measures designed to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Secure HTTPS encryption on our Site
• Access controls limiting who can view customer data
• Use of reputable third-party platforms with their own security programs
• Hashing of customer contact data before transmission to advertising platforms

However, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security of your information.

Section 12

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we do, we will update the “Last Updated” date at the top. For material changes, we may provide notice through our Site or by email. Your continued use of our Site after any changes constitutes your acceptance of the updated Policy.

Section 13

Contact Us

For questions about this Privacy Policy, to exercise your data rights, or to manage your communication preferences:

Kingsway Furniture & Appliance

Address: 950 S. Kingshighway, Sikeston, MO 63801

Phone: 573-471-3585

Website: kingswayfurniture.com

This Privacy Policy is governed by the laws of the State of Missouri.

© 2026 Kingsway Furniture & Appliance  |  950 S. Kingshighway, Sikeston, MO 63801  |  573-471-3585

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